MICE MICE BABY
We’re once, twice, three times a Melbourne International Coffee Expo Exhibitor
What’s MICE (The Melbourne International Coffee Expo) all about?
The Melbourne International Coffee Expo (MICE) kicked off as Australia’s very first coffee-only trade show. Now, it’s earned its spot as the top coffee event in the Asia Pacific region. It’s a brilliant excuse for everyone in the coffee scene to meet in one place for a three-day, caffeine-fueled catch-up. Naturally, The Bean Cartel had to be there.
For three years running, the Bean Cartel has taken MICE by storm. Our stand is hard to miss—a riot of colour, energy, and an authentic reflection of our brand’s bold identity.
Experience the ultimate coffee expo Melbourne has to offer
“We set out to disrupt the specialty coffee scene with bold branding and a massive range of single-origin offerings. We never imagined how much fun our clients would have with our coffees.”– Stacy Visser, The Bean Cartel founder
MICE is where we proudly push our latest innovative products
MICE isn’t just an expo for us; it’s where we step out of the roastery, crank up the networking, and showcase our anything but basic beans. It’s also where we introduce our latest innovative products, setting new standards in the Australian coffee wholesale industry.
At MICE 2024, we unleashed the latest Cartel crew, including:
Batch taps
RTD cold brew tonics
Oat lattes
Specialty drinking chocolate powder
Wet and dry chai
Our diverse range gives café owners, coffee lovers, and those who prefer something different, the hit they need.
Statement merch, if you’ve got it flaunt it
The Bean Cartel isn’t just about coffee, and our MICE stand isn’t just about beans. It’s about the community we build. Our merch, decked out with custom Colombian artwork, is always a crowd-pleaser. Seeing our gear in action, contributing to the buzz, never gets old.
What to expect at MICE 2025
MICE 2025 is shifting gears. While the core of the event remains focused on connecting sellers and buyers, next year there will be a bigger focus on support for baristas and café owners. Expect educational experiences, insightful discussions, and valuable knowledge to help businesses succeed.
A special breakfast event has been confirmed where industry leaders will dive into global coffee issues and their impact on the Australian market.
MICE 2025 will take place 20th -22nd March and is a ticketed event.
What MICE Means to The Bean Cartel
Our presence at MICE isn’t just about being there—it’s about making a statement. With cartel-like tenacity and unshakeable high standards of what we’ll accept for our drinkers, we control the process from farm to cup, so there are no what-ifs. The buck stops with us.
The Bean Cartel team loves to socialise with other coffee exhibitors, Café owners and the general public. They dish out our award-winning beans in complimentary coffees and provide information about our services and pricing. If you’re a café owner, a coffee aficionado, a specialty coffee fan, or someone who loves a good buzz, The Bean Cartel is for you.
Love what we’ve got?
Get in touch with The Bean Cartel now to chat about your wholesale, retail or home coffee needs. Let’s get your buzz on.
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